THE IMPACT OF TANGIBLE HERITAGE TOWARDS HISTORIC BUILDING USAGES IN THE GEORGE TOWN UNESCO WORLD HERITAGE SITE IN PENANG, MALAYSIA

Tangible heritage treasures in George Town, Malaysia, function as specialized markets with significant economic value, serving as both monetary assets and indicators of living cultural heritage. This dual role generates positive financial impacts for historical buildings but also introduces challenges like gentrification, which displaces long-standing residents. The study highlights the need for adaptive reuse and ongoing maintenance to sustain these assets while addressing issues such as displacement and the long-term viability of sustainable enterprises. Qualitative data from local and international traders were analyzed using a framework approach, revealing perspectives that offer constructive suggestions for heritage conservation in light of challenges like those posed by Covid-19.

Yun, O. H., & Marzuki, A. (2025). THE IMPACT OF TANGIBLE HERITAGE TOWARDS HISTORIC BUILDING USAGES IN THE GEORGE TOWN UNESCO WORLD HERITAGE SITE IN PENANG, MALAYSIA. Planning Malaysia, 23. https://doi.org/10.21837/pm.v23i38.1848