Tourists’ perception of Osun Osogbo Festival in Osogbo, Osun State, Nigeria

A study on tourists' perception of the Osun-Osogbo Festival, one of Nigeria's largest art festivals, reveals that while visitors consistently express satisfaction with its traditional and historical authenticity—leading to a steady increase in attendance from 2004 to 2013—significant dissatisfaction persists regarding infrastructure and services. Key concerns include inadequate toilet facilities, poor crowd control, and insufficient medical support during the festival. Recommendations for improvement focus on expanding sanitation, hiring festival guides, and increasing medical personnel to address these issues. The research employed a Likert questionnaire with 768 respondents, analyzed using descriptive statistics, providing actionable insights for enhancing visitor experience at this UNESCO World Heritage Site.

Orga, Y. (2016). Tourists’ perception of Osun Osogbo Festival in Osogbo, Osun State, Nigeria. Journal of Tourism Theory and Research, 2(1), 55. https://doi.org/10.24288/jttr.202830