Cultural heritage safeguarding through social entrepreneurship: a case study analysis in George Town UNESCO World heritage site, Malaysia

Social entrepreneurship emerges as a viable mechanism for safeguarding cultural heritage, demonstrated through a case study of George Town. The research highlights that entities embodying social entrepreneurship orientation—whether legally registered or informal—can effectively contribute to heritage preservation by aligning their initiatives with sustainable development goals. Using a qualitative approach and the theory of change framework, the study dissects the processes, challenges, and impacts of these efforts, focusing on inputs, activities, outputs, outcomes, and long-term effects. Key findings underscore the potential for social entrepreneurship to foster sustainable cities (SDG 11) while addressing complex heritage safeguarding needs.

Law, J., Ong, J. W., & Aziz, K. Ab. (2024). Cultural heritage safeguarding through social entrepreneurship: a case study analysis in George Town UNESCO World heritage site, Malaysia. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2347964