Mementos of Place: Souvenir Purchases at the Bridgetown Cruise Terminal in Barbados

A study on souvenir purchases at the Bridgetown Cruise Terminal in Barbados reveals that gender significantly influences tourist shopping behavior, with high-quality window displays and location being key factors in retail entry decisions. Tourists purchase souvenirs not only as mementos of their trip but also as gifts for family and friends, driven by the authenticity, size, weight, and quality of items. The research surveyed 178 cruise visitors to analyze purchase intentions and the role of retail atmospherics, offering actionable recommendations for industry design and layout improvements.

Cave, J., Jolliffe, L., & DE Coteau, D. (2012). Mementos of Place: Souvenir Purchases at the Bridgetown Cruise Terminal in Barbados. Tourism Culture & Communication, 12(1), 39–50. https://doi.org/10.3727/109830412x13542041184775