Factors prompting augmented reality adoption in sacred places

Augmented reality (AR) adoption in sacred places, such as the UNESCO World Heritage Site of Bagerhat, Bangladesh, offers significant benefits for tourists while also posing risks of cultural and religious conflict. This study reveals that AR can enhance tourist experiences, provide positive engagement with the site, and support sustainability efforts. However, its implementation may lead to conflicting interests between religious and general tourists, necessitating careful attention from stakeholders to balance these concerns.

Rakib, Md. u. H. K., & Hassan, A. (2023). Factors prompting augmented reality adoption in sacred places. International Journal of Tourism Policy, 13(3), 187. https://doi.org/10.1504/ijtp.2023.130805