Semotic Analysis of Linguistic Landscapes in Revolutionary Tourism: A Case Study in Hangzhou City

Revolutionary tourism landscapes, such as those found in Hangzhou's West Lake Cultural Landscape, exhibit a higher symbolic density and stronger ideological framing compared to general cultural tourism sites. This study reveals how signs—including monuments, relics, slogans, and commemorative plaques—function as iconic, indexical, or symbolic elements, shaping visitors' perceptions of authenticity and collective memory. By analyzing English-language reviews and photographs from Trip.com at five revolutionary sites, researchers applied Peircean semiotics to link online tourist interpretation with spatial contexts. The findings offer insights for designing heritage sites that balance ideological representation with intercultural accessibility.

(Ed.). (2025). Semotic Analysis of Linguistic Landscapes in Revolutionary Tourism: A Case Study in Hangzhou City. Lecture Notes on Language and Literature, 8(5). https://doi.org/10.23977/langl.2025.080508