Why Do They Come? Understanding Attendance at Ranger-Led Programs in Great Smoky Mountains National Park

A mismatch exists between ranger perceptions and visitor motivations for attending ranger-led programs at Great Smoky Mountains National Park. While rangers believed that tangible rewards, specific topic interest, or serendipity would drive attendance, visitors were more motivated by entertainment, the chance to see unique attractions, and a positive group experience. The study highlights the importance of gathering direct feedback from park visitors rather than relying solely on ranger insights to improve program design and increase participation.

Stern, M. J., Powell, R. B., & Hockett, K. S. (2011). Why Do They Come? Understanding Attendance at Ranger-Led Programs in Great Smoky Mountains National Park. Journal of Interpretation Research, 16(2), 35–52. https://doi.org/10.1177/109258721101600204