Mountain Outdoor Tourism and Tibetan Mountain Guides’ Place Identity: The Case of Mt. Siguniang Town

Mountain outdoor tourism significantly influences Tibetan mountain guides' place identity, except for the dimension of distinctiveness. The study found that economic income, family reunion, community development, external evaluation, host-guest interaction, professional identity, career change, and personal growth are key factors shaping self-efficacy, self-esteem, continuity, and distinctiveness among guides in Mt. Siguniang Town. These insights, derived from semi-structured interviews and content analysis, provide valuable references for local tourism management and future research on mountain outdoor tourism and place identity.

Liu, Y., He, J., Chen, Q., Fu, B., & Dong, E. (2022). Mountain Outdoor Tourism and Tibetan Mountain Guides’ Place Identity: The Case of Mt. Siguniang Town. Sustainability, 14(22), 14926. https://doi.org/10.3390/su142214926