Evaluating the influence of ecotourism attributes of Osun Osogbo sacred grove on tourists’ motivations for visiting

A study of Osun-Osogbo Sacred Grove reveals that its ecotourism attributes significantly influence tourist motivations, with the site's fame (65.5%), historical background (43.1%), and good value for cost (44.6%) being top draws. Tourists are also motivated by push factors such as seeking a break from daily routines (61.9%), learning about the environment (43.2%), and experiencing different lifestyles (44.3%). The research, based on surveys of 250 tourists, highlights the importance of enhancing these attributes to boost the site's competitiveness in the tourism market.

Lameed , A. A, Adesunloye, D. T, Shitu, D. S, & Olaniyan, B. D. (2024). Evaluating the influence of ecotourism attributes of Osun Osogbo sacred grove on tourists’ motivations for visiting. World Journal of Advanced Research and Reviews, 21(2), 674–682. https://doi.org/10.30574/wjarr.2024.21.2.0304