Sustainable Tourism Related SMEs through Strategy Identification

A critical analysis of tourism-related micro, small, and medium enterprises (SMEs) in the UNESCO World Heritage Site of Lenggong Valley reveals key strategies for sustainable development. The study employed a SWOT framework to evaluate internal strengths and weaknesses alongside external opportunities and threats facing local SMEs. Findings highlight significant potential for business growth while also identifying challenges that require policy intervention to benefit both the region and its communities. This research provides actionable insights for public policymaking, emphasizing the need for strategic tourism planning to foster sustainable economic development in heritage-rich areas.

Jaafar, M., Khoshkam, M., Mhd Rashid, M., & Dahalan, N. (2014). Sustainable Tourism Related SMEs through Strategy Identification. SHS Web of Conferences, 12, 1070. https://doi.org/10.1051/shsconf/20141201070