Local Community Readiness in Entrepreneurship: Do Gender Differ in Searching Business Opportunity

A study examining gender differences in business opportunity search among the local community of Lenggong Valley reveals that men and women differ significantly in their approach to generating business ideas. Conducted on 500 participants, the research found distinct patterns in how males and females identify and develop business opportunities, which could inform entrepreneurial training programs aimed at fostering innovation within the community. This insight is crucial for understanding the dynamics of entrepreneurship and its potential impact on economic growth, particularly in UNESCO World Heritage Sites where cultural heritage intersects with economic development.

Dahalan, N., Jaafar, M., & Rosdi, S. A. M. (2013). Local Community Readiness in Entrepreneurship: Do Gender Differ in Searching Business Opportunity. Procedia - Social and Behavioral Sciences, 91, 403–410. https://doi.org/10.1016/j.sbspro.2013.08.437