Troya Müzesi ve Ören Yerinin Çanakkale Destinasyonunun Markalaşmasına Etkisi - The Effects of Troy Museum and Archaeological Site of Troy on the Branding Effort of Canakkale Destination

The Archaeological Site of Troy and the Troy Museum serve as pivotal elements in branding Çanakkale, enhancing its destination appeal. This study reveals that leveraging these globally recognized landmarks can create a distinctive brand identity for Çanakkale, setting it apart from competitors. By positioning Troy as an umbrella brand, the research demonstrates how it can anchor destination branding efforts while balancing other historical, natural, and cultural assets in the region. This approach is shown to accelerate tourism growth by integrating Troy's unique appeal into marketing strategies, thereby maximizing its attractiveness for target audiences.

Can, E., & Büyük, Ö. (2025). Troya Müzesi ve Ören Yerinin Çanakkale Destinasyonunun Markalaşmasına Etkisi - The Effects of Troy Museum and Archaeological Site of Troy on the Branding Effort of Canakkale Destination. 2. Uluslararası Akademik Araştırmalar Kongresi. https://doi.org/10.5281/ZENODO.17967282