A Journey into Cultural Marvels: Tourist Perception and Satisfaction with Cultural Heritage Sites in Muscat, Oman

Tourists visiting cultural heritage sites in Muscat, Oman, particularly value the aesthetic and traditional aspects of these locations. The study found that Mutrah Souq was the most frequently visited site, with tourists expressing high satisfaction for its culturally rich environment. Safety and security emerged as a key expectation, indicating a need for improved accessibility and amenities to enhance visitor experience. While research on UNESCO World Heritage Sites in Oman exists, this study uniquely focuses on Muscat, providing valuable insights for stakeholders aiming to boost cultural heritage tourism through strategic planning and targeted initiatives.

Al Saqri, M. S., Tumati, R.,. (2023). A Journey into Cultural Marvels: Tourist Perception and Satisfaction with Cultural Heritage Sites in Muscat, Oman. International Journal of Research in Entrepreneurship & Business Studies, 4(4), 1–14. https://doi.org/10.47259/ijrebs.441