Creative Tourism as the Key to Community Empowerment: Revitalizing Local Narratives through Cultural Performances at Prambanan Temple

Creative tourism, particularly through cultural performances, significantly boosts community empowerment and heritage preservation at Prambanan Temple. The study reveals that such initiatives drive economic diversification, strengthen social cohesion, and safeguard intangible cultural heritage. Using a mixed-methods approach, the research demonstrates how authentic performances bridge heritage conservation with contemporary development, transforming passive tourist sites into dynamic spaces of cultural exchange. This three-fold impact—economic, social, and cultural—offers a sustainable tourism model for other World Heritage Sites seeking to revitalize local narratives while fostering long-term benefits.

Ramadhan19, & Muhammad Zikri, M. Z. (2025). Creative Tourism as the Key to Community Empowerment: Revitalizing Local Narratives through Cultural Performances at Prambanan Temple. Journal of Tourism and Creativity, 9(1), 99–105. https://doi.org/10.19184/jtc.v9i1.53692