World Heritage Site: Late Baroque Towns of the Val di Noto (South-Eastern Sicily)
Publication Year: 2016
Publication Type: Article
Publication Identifier: WHEC8A2E46299
Summary
QR codes and mobile apps, such as iMiBAC, are shown to be effective tools for enhancing the smart management and e-cultural marketing of UNESCO World Heritage Sites. These technologies support the integrated use and promotion of land resources while aligning with European and national legislative guidelines. In Italy, their implementation—backed by the Italian Association Heritage UNESCO World Heritage Site and the Ministry of Arts, Culture and Tourism—has demonstrated potential for improving heritage accessibility and engagement.
Citation
Trovato, M. R., & Sturiale, L. (2016). The smart management and the e-cultural marketing of UNESCO heritage. International Journal of Sustainable Agricultural Management and Informatics, 2(2/3/4), 155. https://doi.org/10.1504/ijsami.2016.081986
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