Exploring the business feasibility of employment and income-generating products by storytelling for linked tour : Focused on the storytelling-linked tour of four places Kim Jung-jung lecture hall with Namhansanseong, historic house Jong-taek in registered cultural properties, Chil-eun valley first ginseng cultivation place, and Hwadong school

A linked tour package combining four culturally significant sites—Kim Jung-jung Lecture Hall at Namhansanseong, historic house Jong-taek, Chil-eun Valley (first ginseng cultivation site), and Hwadong School—demonstrates strong business feasibility with potential to generate 25,000 jobs nationwide. The study reveals that storytelling-driven tourism not only enhances visitor engagement but also delivers robust financial returns, including a payback period of under two years, high internal rate of return (IRR), and positive net present value (NPV). This approach leverages narrative-based tourism to create synergy among sites while addressing employment and income generation. The research validates the economic viability of integrating heritage storytelling into tourism products, offering a scalable model for similar cultural destinations.

Kim, H.-S. (2019). Exploring the business feasibility of employment and income-generating products by storytelling for linked tour : Focused on the storytelling-linked tour of four places Kim Jung-jung lecture hall with Namhansanseong, historic house Jong-taek in registered cultural properties, Chil-eun valley first ginseng cultivation place, and Hwadong school. Korean Journal of Hospitality & Tourism, 28(2), 233–248. https://doi.org/10.24992/kjht.2019.02.28.02.233.