Summary
Cultural and historical monuments, including archaeological sites, play a pivotal role in shaping national identity and can significantly boost tourism revenue. This study highlights the potential of Felix Romuliana, an imperial residence of Emperor Galerius (297-311 AD), as a high-value tourist destination within Serbia's 'Path of Roman Emperors' project. Located near Gamzigrad and Zaječar, this UNESCO World Heritage Site offers a unique blend of material and intangible cultural heritage. The research explores strategies for enhancing Felix Romuliana's appeal, leveraging its historical significance as the birthplace, burial site, and apotheosis location of Emperor Galerius. By analyzing the site's cultural and archaeological value, the study aims to position it as a cornerstone for sustainable tourism development in the Zaječar administrative region.
Citation
Savić, N., Borovčanin, D., & Knežević, M. (2018). Valorizacija kulturnog nasleđa zaječarskog upravnog okruga za potrebe razvoja turizma studija slučaja: Felix Romuliana. Proceedings of the 4th International Scientific Conference - SITCON 2018, 265–273. https://doi.org/10.15308/sitcon-2018-265-273