Does Host-Guest Interaction Stimulate Tourists’ Citizenship Behavior? A Combination of Social Exchange Theory and Cognitive Appraisal Theory

Research at Mount Taishan reveals that the quality of host-guest interactions significantly enhances tourist citizenship behavior (TCB), while the quantity does not. The study, combining social exchange and cognitive appraisal theories, found that high-quality interactions boost experiential value, which in turn fosters TCB. Additionally, positive evaluations of these experiences deepen tourists' place attachment to the destination, further encouraging TCB. Data from 499 visitors were analyzed using SPSS and AMOS software, offering practical insights for destinations aiming to improve competitiveness and sustainability through optimized host-guest interactions.

Bi, J., Wang, B., & Lu, F. (2024). Does Host-Guest Interaction Stimulate Tourists’ Citizenship Behavior? A Combination of Social Exchange Theory and Cognitive Appraisal Theory. Forests, 15(7), 1156. https://doi.org/10.3390/f15071156