Secrets of Quito: Discovering a city through TripAdvisor

Analysis of TripAdvisor reviews reveals that user-generated content on social networks can serve as a valuable tool for understanding urban dynamics, such as those in Quito. By combining geo-referenced and lexical data with clustering algorithms (k-means) and TF-IDF statistical analysis, researchers identified distinct patterns in how the city is described by users. These findings were compared to municipal field studies, offering insights into public perception versus official observations. The study highlights the potential of social media data for urban research, providing a novel approach to studying human behavior in cities.

Velasco, M., Lucas, C. S., Ortiz, K., Velez, J., & Vaca, C. (2017). Secrets of Quito: Discovering a city through TripAdvisor. 2017 Fourth International Conference on eDemocracy & eGovernment (ICEDEG), 251–255. https://doi.org/10.1109/icedeg.2017.7962544