Analysis of the Tourism Value Chain in Colombia: Challenges and Opportunities for Sustainable Development

A promising outlook for sustainable tourism development emerges from the analysis of Colombia's Cartagena de Indias-Santa Cruz de Mompox tourist route, which combines colonial charm, biodiversity, and cultural traditions. The study reveals that while infrastructure and essential services are well-developed, significant gaps exist in destination promotion and local resident training, limiting the region's ability to deliver high-quality experiences. Leveraging digital tools like mobile applications and augmented reality could modernize visitor experiences and attract tech-savvy travelers. The research utilized an exploratory and descriptive methodology, including documentary analysis, surveys with key stakeholders, and digital mapping, employing a 'Scoring' multicriteria decision-making method to evaluate factors such as infrastructure, accessibility, promotion, population density, and visitor volume. The findings highlight the potential for integrating community-based tourism initiatives, strengthening marketing strategies, and investing in infrastructure that caters to emerging global trends like regenerative tourism, positioning the route as a model of sustainable tourism development in Colombia.

Chams-Anturi, O., & Paipa-Sanabria, E. (2025). Analysis of the Tourism Value Chain in Colombia: Challenges and Opportunities for Sustainable Development. Proceedings of the International Conference on Industrial Engineering and Operations Management. https://doi.org/10.46254/an15.20250217