Consumption Perception of Jingdezhen Imperial Kiln Institute Ceramic Cultural and Creative Products Based on AIDMA: A Review

A shift in cultural tourism consumption patterns post-2023 epidemic highlights the evolving role of museums as trendsetters, moving away from traditional, conservative models. This study reviews consumer perceptions of ceramic cultural and creative products from Jingdezhen Imperial Kiln Institute using the AIDMA model (Attention, Interest, Desire, Memory, Action), offering insights into how these products influence consumer behavior in a dynamic market. The research emphasizes the importance of adaptive strategies for museums to remain relevant and innovative, aligning with global trends in cultural heritage consumption.

Wang, L., Abidin, S., & Vermol, V. (2023). Consumption Perception of Jingdezhen Imperial Kiln Institute Ceramic Cultural and Creative Products Based on AIDMA: A Review. Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1–3, 2023, Chongqing, China. https://doi.org/10.4108/eai.1-9-2023.2338799