Approaches To Overtourism In The Area Of Destination Management Marketing

Destination Management Organizations (DMOs) employ diverse strategies to mitigate overtourism, with key approaches including innovation, collaboration, and leveraging technology. A study analyzing DMOs in Vannes, Colmar, Melaka, and Český Krumlov reveals that while no universal solution exists, insights from these case studies highlight the need for adaptive measures to address economic, socio-cultural, and environmental challenges. Semi-controlled interviews with marketing representatives underscored the complexity of overtourism and the potential of forward-thinking strategies to enhance destination resilience.

Vysušilová, P. (2024). Approaches To Overtourism In The Area Of Destination Management Marketing. Economics Working Papers, 8(4), 6–72. https://doi.org/10.32725/ewp.2024.004