Understanding visitor interaction with a projection augmented relief model display: insights from an in-the-wild study in the English Lake District

A significant majority (79%) of visitors to the English Lake District's rural valleys noticed and engaged with a projection augmented relief model (PARM) display, with 68% transitioning to focal attention. This study, conducted over three days with 221 participants, revealed an unexpected expectation for direct tangible interaction, contrasting with 'interaction blindness' phenomena. The research, collaborating with the Lake District National Trust, employed in-the-wild observations to explore playful yet unobtrusive technology designs that enhance visitor orientation and experience without disrupting natural immersion. Findings contribute to understanding public digital displays and visitor behavior through the audience funnel framework.

Priestnall, G., & Cheverst, K. (2019). Understanding visitor interaction with a projection augmented relief model display: insights from an in-the-wild study in the English Lake District. Personal and Ubiquitous Computing, 26(3), 593–607. https://doi.org/10.1007/s00779-019-01320-2