Making an impact

A significant surge in student recruitment to physics and astronomy degrees, particularly at the University of Manchester, was attributed to the 'Cox Effect,' sparked by Professor Brian Cox's high-impact BBC science series. These programs, including 'Wonders of the Solar System' and 'Stargazing Live,' captivated global audiences, boosting the university's reputation and student applications. Jodrell Bank Observatory emerged as a central hub for astronomical outreach, further reinforced by its UNESCO World Heritage Site status and the annual bluedot festival. This study explores how media engagement, particularly through Cox's presentations, drove this educational impact.

Cobb, M. (2024). Making an impact. Manchester Minds. https://doi.org/10.7765/9781526176332.00032