Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra, Jordan

Tourist experience should be central to sustainable heritage management. This study identifies key indicators of quality for a sustainable tourism experience at Petra Archaeological Park, Jordan, including cultural and natural scenic value, crowding, attraction accessibility, vendor persistence, and the odor of animal waste. These factors significantly influence visitors' perceptions and satisfaction. The research employed qualitative interviews with 29 tourists to explore their experiences and derive these indicators. Findings highlight the importance of addressing these elements in heritage site management to enhance visitor experience while ensuring sustainability.

Alazaizeh, M. M., Hallo, J. C., Backman, S. J., Norman, W. C., & Vogel, M. A. (2018). Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra, Jordan. Journal of Tourism and Cultural Change, 17(3), 269–284. https://doi.org/10.1080/14766825.2018.1455693