Plan de negocios para implementar una empresa de turismo con enfoque en adultos mayores en el departamento de San Martín - Tarapoto

Río Abiseo National Park, declared a UNESCO World Heritage Site in 1992, offers diverse tourism potential, including archaeological sites like Gran Pajatén and natural wonders such as Ahuashiyacu Falls. A business plan proposes targeting the adult tourism segment (60+ years), leveraging San Martín's competitive advantages in cultural, historical, and gastronomic attractions. The study highlights Tarapoto's role as a key tourist hub, generating 55.94% of visitors to the region. It builds on Peru's global recognition as a premier destination since Machu Picchu's designation as one of the New7Wonders (2007) and its consecutive wins in World Travel Awards for gastronomy (2011, 2013). The plan integrates hypothesis-based market analysis to address the growing demand for senior-friendly tourism experiences.

Estrada Casas, L. K., Feril Condori, G., Mendoza Huamán, K., Oliva Flores, X., & Yarlequé Ramírez, Y. R. Plan de negocios para implementar una empresa de turismo con enfoque en adultos mayores en el departamento de San Martín - Tarapoto. https://doi.org/10.21142/tb.2020.1443