From Counterculture to Intangible Heritage and Tourism Supply: Artistic Expressions in Ibiza, Spain

Ibiza's transformation from a rural, isolated island to a global symbol of artistic expression and tourism is traced back to its strategic embrace of the hippie movement. The study reveals how local authorities and entrepreneurs leveraged media interest in counterculture, embedding it into Ibiza's identity as an intangible heritage asset. This approach not only differentiated the island but also cemented its reputation for freedom, harmony, and nightlife. By analyzing historical records and tourism trends, the research demonstrates the enduring impact of artistic expressions—such as music, festivals, and bohemian culture—on Ibiza's economic development and global perception.

Ramón-Cardona, J., & Sánchez-Fernández, M. D. (2022). From Counterculture to Intangible Heritage and Tourism Supply: Artistic Expressions in Ibiza, Spain. Land, 11(1), 98. https://doi.org/10.3390/land11010098