Staging Bournville’s Spirit

This study identifies the distinctiveness of Cadbury's Bournville enterprise within the broader context of industrial communities, highlighting its unique approach to leisure provision and cultural offerings. By comparing Bournville with other notable sites such as New Lanark, Saltaire, Bromborough Pool, Lever Brothers' Port Sunlight factory, and Rowntree’s in York, the research traces synergies and differences that underscore Cadbury's core values and ambitions. The analysis reveals how Bournville's 'Spirit,' an internal energy embodying Cadbury’s ethos as both employer and manufacturer, sets it apart from its contemporaries. Through a comparative approach, the study situates Bournville within wider industrial networks while emphasizing its unique cultural contributions.

(Ed.). (2023). Staging Bournville’s Spirit. Theatre in the Chocolate Factory, 21–58. https://doi.org/10.1017/9781009271837.003