Arslantepe Höyüğü TripAdvisor Çevrimiçi Yorumlarının İçerik Analizi İle İncelenmesi

A content analysis of online reviews on TripAdvisor for Arslantepe Mound, a significant archaeological site in Malatya, Turkey, reveals overwhelmingly positive visitor experiences. Over 58% of the 81 reviews rated the site as 'excellent,' with only one 'terrible' and two 'poor' ratings. Many visitors (13.6%) strongly recommended the site for future visits, highlighting its historical significance. The study also identifies key areas for improvement, such as updating the site's name from Aslantepe to Arslantepe and suggesting the establishment of a museum on-site to display artifacts currently housed elsewhere. This research contributes to the understanding of cultural tourism at Arslantepe Mound, offering actionable insights for local authorities and policymakers to enhance visitor experience and promote the site's heritage value.

TOPSAKAL, Y. (2019). Arslantepe Höyüğü TripAdvisor Çevrimiçi Yorumlarının İçerik Analizi İle İncelenmesi. Gastroia: Journal of Gastronomy and Travel Research, 3(4), 753–764. https://doi.org/10.32958/gastoria.570808