Tourist Satisfaction and Destination Loyalty: A Case study of the World Heritage Site of Ellora Caves

A strong positive relationship exists between tourist satisfaction and destination loyalty at UNESCO World Heritage Sites, as demonstrated by a study of 60 tourists visiting Ellora Caves in India. The research found that adhering to strict rules and regulations, along with quality training for service providers, could significantly enhance visitor delight and encourage repeat visits. This insight is particularly relevant for destination planners and tourism authorities aiming to improve long-term loyalty at heritage sites.

Gaikwad, S. T., Ragde, R., & Sawant, M. (2020). Tourist Satisfaction and Destination Loyalty: A Case study of the World Heritage Site of Ellora Caves. Atna Journal of Tourism Studies, 15(1), 17–31. https://doi.org/10.12727/ajts.23.2