The city image of Bolgar and transformation of urban identity in the context of tourism development potential

Residents of Bolgar exhibit strong emotional attachment to their city, rooted in daily routines, family ties, ecological comfort, and historical heritage. However, tourism development poses challenges such as infrastructure limitations, rising costs, and limited opportunities for youth. A balanced strategy is proposed to integrate residential areas with tourist zones, regulate affordability, and support local businesses while involving citizens in decision-making processes.

Maksimova, O. A., Maslova, V. A.,. (2025). The city image of Bolgar and transformation of urban identity in the context of tourism development potential. Historical Ethnology, 10(4), 625–647. https://doi.org/10.22378/he.2025-10-4.625-647