Machu Picchu through the eyes of Fernando Astete

A unique visual and narrative project, 'Machu Picchu through the eyes of Fernando Astete,' showcases the cultural and natural significance of the UNESCO World Heritage Site by leveraging high-resolution images and stories from Fernando Astete, a lifelong advocate for its discovery and preservation. The initiative employs a multi-faceted communication strategy—including a scientific photo archive, an accessible website with engaging narratives, and social media promotion—to reach diverse audiences, fostering sustainable tourism practices that aim to protect the site. This approach not only raises awareness but also encourages respectful visitor behavior, contributing significantly to the long-term conservation of Machu Picchu.

Picco-Schwendener, A. (2022). Machu Picchu through the eyes of Fernando Astete. Handbook on Heritage, Sustainable Tourism and Digital Media. https://doi.org/10.4337/9781788970082.00015