Social Representations about Cultural Tourism in the Time of COVID-19: A Case Study of Langhe, Monferrato and Roero (Italy)

During the COVID-19 pandemic, cultural tourism in Italy's UNESCO-listed Piedmont vineyard landscapes—Langhe-Roero and Monferrato—experienced a significant decline in activities and travel. A study found that residents viewed local cultural tourism as static, while tourists were primarily drawn to gastronomic and wine experiences. The research, part of an international collaborative project, surveyed residents, tourists, and tourism professionals, revealing widespread disruptions across all groups due to the pandemic's impact on travel and cultural engagement.

Rech, G., & Migliorati, L. (2021). Social Representations about Cultural Tourism in the Time of COVID-19: A Case Study of Langhe, Monferrato and Roero (Italy). Sustainability, 13(11), 6301. https://doi.org/10.3390/su13116301