The Structure and Operation of the Tourism Management of the UNESCO World Heritage Tokaj Wine Region in Hungary, with a Particular Focus on Wine and Health

The Tokaj Wine Region, a UNESCO World Heritage Site since 2002, demonstrates innovative tourism management that effectively integrates wine culture and health, setting a benchmark for sustainable development. This study highlights how the region's tourism infrastructure—encompassing attractions, restaurants, accommodation, and advanced management systems—operates under strategic coordination by a destination management organization and labor union. The research employs literature review and in-depth interviews to analyze both domestic and international best practices, revealing that the implementation of programs like 'Essencia főtér' has elevated Tokaj into a new dimension of tourism excellence. This model emphasizes innovative, health-focused tourism while addressing operative and strategic elements, offering valuable insights for other heritage sites.

Szakál, Z. (2025). THE STRUCTURE AND OPERATION OF THE TOURISM MANAGEMENT OF THE UNESCO WORLD HERITAGE TOKAJ WINE REGION IN HUNGARY, WITH A PARTICULAR FOCUS ON WINE AND HEALTH. PEOPLE: International Journal of Social Sciences, 99–101. https://doi.org/10.20319/icssh.2025.99100