The cultural and economic significance of Hampi festival

Hampi festival, revived by the Government of Karnataka and held at Hampioffers substantial untapped cultural and economic potential. This festival, a grand spectacle featuring dance, music, fireworks, and processions, recreates the opulence of the Vijayanagara Empire while attracting national and international visitors. Focus group discussions with stakeholders revealed opportunities for improvement, highlighting its significance as both a cultural extravaganza and an economic driver. The study emphasizes leveraging such large-scale festivals to maximize cultural heritage preservation and economic benefits.

Durgamohan, M. (2015). The cultural and economic significance of Hampi festival. Worldwide Hospitality and Tourism Themes, 7(4), 377–392. https://doi.org/10.1108/whatt-03-2015-0013