Research on tourist satisfaction of tourist destination based on PC-FUZZY method: a case study of Jiuzhaigou Valley

A novel approach combining the PC (Principal Component) method with fuzzy logic was successfully applied to assess tourist satisfaction at Jiuzhaigou Valley, a UNESCO World Heritage Site renowned for its scenic beauty and cultural significance. The study identified key factors influencing visitor contentment, including environmental quality, service standards, and overall experience. By leveraging the PC-FUZZY method, researchers quantified satisfaction levels more accurately than traditional models, revealing that environmental preservation and high-quality services were critical to enhancing tourist perception. This research provides a robust framework for destination management, offering actionable insights for balancing conservation efforts with visitor experience optimization.

Liao, Z., Gao, H., Luo, Y., Wang, J., & Ge, P. (2013). Research on tourist satisfaction of tourist destination based on PC-FUZZY method: a case study of Jiuzhaigou Valley. Information Science and Management Engineering, 1, 2175–2180. https://doi.org/10.2495/isme132903