Ciencia y transmedia: binomio para la divulgación científica. El caso de Atapuerca

Atapuerca, a UNESCO World Heritage Site in Burgos, Spain, has demonstrated the effectiveness of transmedia strategies in scientific dissemination. While lacking a formalized plan, its communication approach leverages all available resources to create an expansive 'Atapuerca Universe.' This model empowers prosumers—individuals who both consume and produce content—to play a central role by sharing, adapting, and generating new materials. The study highlights how this bottom-up engagement complements top-down efforts from producers, showcasing the potential of transmedia narratives to enhance public understanding and participation in scientific projects. This case underscores that structured transmedia approaches can significantly amplify the reach and impact of scientific communication beyond traditional boundaries.

Chomón-Serna, J.-M., & Busto-Salinas, L. (2018). Ciencia y transmedia: binomio para la divulgación científica. El caso de Atapuerca. El Profesional de La Información, 27(4), 938. https://doi.org/10.3145/epi.2018.jul.22