Construction and Evaluation of a Traditional Village Tourism Imagery Element System Based on Xidi Village

Tourists' overall satisfaction with Xidi Village's tourism imagery is below expectations, revealing systematic deficiencies in perceived place imagery. The study, using mixed methods including network text analysis and questionnaire-based IPA (Importance-Performance Analysis), identifies critical areas for improvement: natural landscape, social landscape, and physical cuisine. Key factors such as natural phenomena, historical figures, clan history, watersheds, accommodation, ticket systems, and guide services require urgent attention to enhance visitor experience. While positive emotional responses dominate, negative imagery impacts persist. Recommendations focus on optimizing development layouts and upgrading service facilities to address these gaps.

Zheng, S., Li, L., Fang, P., & Chen, H. (2024). Construction and Evaluation of a Traditional Village Tourism Imagery Element System Based on Xidi Village. Sustainability, 16(9), 3679. https://doi.org/10.3390/su16093679