A Systems Approach to Local Territory as a Driver for Creative Tourism Development on the Amalfi Coast

Creative tourism, when rooted in local cultural and geographical contexts, can significantly drive economic growth and sustainable development. A study on the Amalfi Coast (Italy) demonstrates that successful implementation of creative tourism requires a systems approach, leveraging existing local creativity rather than imposing external models. The research highlights the importance of a 'creative humus'—a foundation of local traditions, social dynamics, and cultural assets—that must be nurtured for such initiatives to thrive. While creative tourism offers potential benefits, its effectiveness hinges on aligning strategies with pre-existing creative potentials; otherwise, it risks inefficiency and resource waste. The study underscores that territorial creativity, rather than generic interventions, is key to sustainable tourism development.

Citarella, G., & Maglio, M. (2014). A Systems Approach to Local Territory as a Driver for Creative Tourism Development on the Amalfi Coast. Almatourism - Journal of Tourism, Culture and Territorial Development, No 1 (2014): Special Issue. https://doi.org/10.6092/ISSN.2036-5195/4353