Travel Format versus Nationality as Drivers of the Perception of Crowding in a Rural Tourist Destination

Travel format significantly influences the perception of crowding in rural tourist destinations, with group cruise travelers experiencing less perceived crowding compared to individual land travelers. Nationality plays a limited role in shaping these perceptions. The study, conducted in Geirangerfjord and Nærøyfjord, a UNESCO World Heritage Site in Western Norway, attributes this phenomenon to factors such as site customization, visitor personality, expectations, and exposure. These findings deepen the understanding of crowding mechanisms and their impact on visitor satisfaction, offering insights for sustainable tourism management.

Yttredal, E. R., & Homlong, N. (2020). Travel Format versus Nationality as Drivers of the Perception of Crowding in a Rural Tourist Destination. Athens Journal of Tourism, 7(4), 209–226. https://doi.org/10.30958/ajt.7-4-2