A Study on the Analysis of Cultural Products Based on Cultural Heritage IP Utilizing Hofstede’s Culture Onion Model: Focusing on the Chengde Mountain Resort

A study analyzing cultural products and content based on UNESCO World Heritage Site Chengde Mountain Resort reveals significant gaps in leveraging its heritage IP effectively. Using Hofstede’s Culture Onion Model, researchers identified shortcomings across symbolic, heroic, ritual, and value layers—such as insufficient multicultural integration, limited historical figure exploration beyond the Qianlong Emperor, and lack of innovative festival content. While the study highlights the potential for modern storytelling to enhance cultural significance, it also notes critical limitations: consumer perspective gaps, absence of comparative case studies, and underutilization of digital technologies. Recommendations include diversifying IP development with multicultural elements, deeper historical narrative exploration, and tech-driven sustainability strategies.

Yu, L., & Chung, W.-j. (2025). A Study on the Analysis of Cultural Products Based on Cultural Heritage IP Utilizing Hofstede’s Culture Onion Model: Focusing on the Chengde Mountain Resort. Journal of International Culture & Arts, 6(3), 253–271. https://doi.org/10.46506/jica.2025.6.3.253