Loyalty to World Heritage Cities: A Case Study of the Historic Ibn Ṭūlūn Mosque in Cairo (Egypt)

A study on the historic Ibn Ṭūlūn Mosque in Cairo reveals that visitor satisfaction during their experience at this 2000-year-old site significantly enhances their loyalty, leading to strong recommendations for revisiting. This finding highlights the importance of effective tourism management in preserving and promoting World Heritage Sites like Historic Cairo. The research employed partial least squares (PLS) structural equation modeling and a structured questionnaire to analyze tourist loyalty from multiple perspectives, including expectations and satisfaction with both the mosque and the city. This innovative approach, focusing on mosques within heritage tourism, contributes valuable insights to the field, addressing a gap in existing literature.

Elassal, I. M. I., Hernandez-Rojas, R. D., & Moreno Quispe, L. A. (2023). Loyalty to World Heritage Cities: A Case Study of the Historic Ibn Ṭūlūn Mosque in Cairo (Egypt). Sustainability, 15(17), 13154. https://doi.org/10.3390/su151713154