Sustainable heritage tourism marketing and Canada's Rideau Canal world heritage site

A significant gap exists between the components of sustainable heritage tourism marketing models and actual marketing activities at UNESCO World Heritage Sites, such as Canada's Rideau Canal. This discrepancy, alongside mixed findings from other studies, highlights a core challenge: short-term thinking in marketing strategies, which conflicts with the long-term investments required for sustainability. The research employs a case study approach to test a proposed sustainable heritage tourism marketing model, offering a framework that can guide more effective and sustainable marketing practices at the Rideau Canal and similar global sites.

Donohoe, H. M. (2011). Sustainable heritage tourism marketing and Canada’s Rideau Canal world heritage site. Journal of Sustainable Tourism, 20(1), 121–142. https://doi.org/10.1080/09669582.2011.617826