Community Capitals Framework for Sustainable Development: A Qualitative Study of Creative Tourism in Ban Chiang World Heritage Site

Creative tourism strategies can drive sustainable socio-economic growth and cultural preservation at UNESCO World Heritage Sites, as demonstrated by Ban Chiang's community-based approach. This study reveals that integrating creative tourism with the Community Capitals Framework (CCF) enhances environmental conservation, economic empowerment, and social well-being through multilateral stakeholder collaboration. Using qualitative methods—including in-depth interviews, observations, and document analysis—the research highlights Ban Chiang’s successful model for heritage revitalization, offering practical insights for policymakers and practitioners to leverage creative tourism for positive transformation in similar destinations.

Suriyankietkaew, S., Krittayaruangroj, K., Thinthan, S., & Lumlongrut, S. (2025). Community Capitals Framework for Sustainable Development: A Qualitative Study of Creative Tourism in Ban Chiang World Heritage Site. Sustainability, 17(8), 3311. https://doi.org/10.3390/su17083311