Exploring National Park Visitors’ Judgements from Social Media: The Case Study of Plitvice Lakes National Park

A comprehensive analysis of visitor reviews from Plitvice Lakes National Park reveals that tourists' perceptions extend beyond natural beauty, highlighting significant interest in accessibility and management practices. By leveraging 15,673 TripAdvisor reviews spanning 2007 to 2021, researchers applied advanced techniques such as multidimensional scaling, sentiment analysis, and natural language processing to identify key strengths and weaknesses of the park. The study underscores that visitors' judgments are not solely focused on landscape aesthetics but also critically assess factors like route management and accessibility, providing actionable insights for protected areas worldwide.

Sergiacomi, C., Vuletić, D., Paletto, A., Barbierato, E., & Fagarazzi, C. (2022). Exploring National Park Visitors’ Judgements from Social Media: The Case Study of Plitvice Lakes National Park. Forests, 13(5), 717. https://doi.org/10.3390/f13050717