Do intangible factors enhance sociocultural productivity and economy in world heritage sites?

Positive emotions derived from cultural and historical dynamization significantly enhance sociocultural productivity and economic outcomes at UNESCO World Heritage Sites, such as the Renaissance Monumental Ensembles of Úbeda and Baeza. Unlike technological advancements or educational interest, these intangible emotional experiences directly contribute to productivity, as revealed by a structural equation analysis involving 597 hotel employees in Spain. The study, conducted using SmartPLS 4 software, underscores the pivotal role of heritage site experiences in fostering both economic benefits and sociocultural value.

Martín-Lucas, M., Leal-Solís, A., Polo, Á. P., Robina Ramírez, R., & Moreno-Luna, L. (2024). Do intangible factors enhance sociocultural productivity and economy in world heritage sites? Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1393811