The Dimensions of Tour Experience, Emotional Arousal, and Post-experience Behaviors: A Research on Pamukkale in Turkey

A study on Pamukkale, a UNESCO World Heritage Site in Turkey, reveals that emotional arousal significantly influences tourists' post-experience behaviors. The research identifies four dimensions of tour experiences—escapism, education, entertainment, and esthetics—which collectively shape visitors' emotions and satisfaction. Using the 4E model (Escapism, Education, Entertainment, Esthetics) as a framework, the study found that escapism, entertainment, and esthetics positively impact emotional arousal, which in turn drives post-experience intentions such as satisfaction and repeat visits. The findings were derived from a questionnaire analyzed using Structural Equitation Model (SEM), providing insights into how emotional responses mediate tourist behavior at heritage sites.

Güzel, F. Ö. (2014). The Dimensions of Tour Experience, Emotional Arousal, and Post-experience Behaviors: A Research on Pamukkale in Turkey. Procedia - Social and Behavioral Sciences, 150, 521–530. https://doi.org/10.1016/j.sbspro.2014.09.069