The Effectiveness of Environmental Interpretation in Influencing Visitors’ Knowledge in Kinabalu Park

A study assessing the effectiveness of environmental interpretation programs in Kinabalu Park reveals partial success in enhancing visitors' knowledge. While post-visit samples demonstrated improved understanding of general facts, there was no significant difference in scientific knowledge between pre- and post-visit groups. The research compared visitor knowledge through interpretive programs, highlighting their role in mitigating environmental impacts from tourism. This suggests that while interpretation can influence awareness, more targeted approaches are needed to deepen scientific comprehension among visitors.

Ching, G. H., & Wan Mohamad Ariffin, W. N. S. (2019). The Effectiveness of Environmental Interpretation in Influencing Visitors’ Knowledge in Kinabalu Park. Asian Journal of Environment-Behaviour Studies, 4(13). https://doi.org/10.21834/aje-bs.v4i13.344