Tourism Impacts Continuity of World Heritage List Inscription and Sustainable Management of Hahoe Village, Korea: A Case Study of Changes in Tourist Perceptions

The designation of Hahoe Village as a UNESCO World Heritage Site significantly boosted its tourism appeal, with the 'World Heritage' label acting as a powerful brand driver. However, this surge in tourism also created challenges for balancing heritage preservation and visitor convenience, necessitating strategic management to sustain long-term brand equity. The study analyzed changes in tourist perceptions between 2014 and 2018, highlighting the need for adaptive management strategies that address the trade-offs between preserving cultural integrity and enhancing visitor experiences. This research underscores the importance of proactive planning to ensure the sustainable development of World Heritage Sites while maintaining their intrinsic value.

Kim, S. (2019). Tourism Impacts Continuity of World Heritage List Inscription and Sustainable Management of Hahoe Village, Korea: A Case Study of Changes in Tourist Perceptions. Sustainability, 11(9), 2573. https://doi.org/10.3390/su11092573