Publications
The Influence of Cross-Cultural Awareness and Tourist Experience on Authenticity, Tourist Satisfaction and Acculturation in World Cultural Heritage Sites of Korea
Tourist satisfaction at UNESCO World Heritage Sites can significantly promote cultural integration and reduce marginalization, particularly when visitors engage deeply with objective authenticity—such as historical traditions and architecture—and existential authenticity—experiencing the true value of traditional culture. A study analyzing 430 Chinese tourists in Korea’s Hahoe and Yangdong villages found that higher cross-cultural awareness enhances interest in these aspects, while immersive experiences amplify appreciation for them. Using confirmatory factor analysis and structural equation modeling, researchers confirmed that both types of authenticity positively influence satisfaction, which in turn fosters acculturation. These insights provide a framework for sustainable management of World Cultural Heritage Sites, balancing protection with inclusive development.
A rethink of the incentives programme in the conservation of South Korea’s historic villages
South Korea's historic villages, such as Hahoe and Yangdong, face a disconnect between conservation incentives and local community needs. A study analyzing residents' perceptions using Bennett’s program evaluation method found that current policies prioritize heritage tourism over addressing the aspirations of local communities. This research highlights the importance of aligning conservation efforts with economic development goals to better serve the needs of residents in these UNESCO World Heritage Sites.
Village on the winding river: Historic Villages of Korea: Hahoe and Yangdong
Historic Villages of Korea: Hahoe and Yangdong, inscribed on the UNESCO World Heritage List in 2010, represent the traditional clan villages that flourished during the Joseon dynasty (1392–1910) and reflect the cultural and academic achievements of the era. These villages, now endangered by rapid urbanization and industrialization, offer a unique glimpse into Korea's past. The study highlights their significance as living examples of Korean heritage, managed collaboratively by central, provincial, and local government agencies. Hahoe and Yangdong stand out for their preservation of traditional architecture, social structures, and cultural practices, providing invaluable insights into the evolution of Korean society.
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